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Toolbox - Brand management by design
Without management, a global marketplace and its varied communications channels will by their nature tend to fragment and weaken a brand’s identity. The Toolbox is a web facility to assist in the development and maintenance of visually coherent and consistent product branding.
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Benefits
- Reduces the duplication of effort and cost by making available on line a brand’s building blocks and guidelines.
- Brand positioning guidelines can be used as a template for briefing that will ensure a common starting point for all communications.
- A visual audit can be initiated with uploaded communication items
- Provides case studies of previous campaigns
Novogen Toolbox © 2006 |
